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Concept
Mid-scale, casual dining restaurant emphasizing value, comfort and convenience. Sizzler
introduced the "fast casual" service style more than 40 years ago. Today, guests order
upon arriving, with their grilled-to-perfection meals delivered by servers who refill
beverages, clear tableware and tend to other needs. Sizzler, which is phasing out its
all-you-can-eat buffet, serves lunch and dinner.
Sizzler Snapshot
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Menu: |
USDA
steaks, chicken and seafood, complemented by Sizzler's
famous salad bar. |
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Alcohol: |
Beer and
wine. |
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Locations: |
223 in 16
states and Puerto Rico, (Sizzler Austral-Asia has
locations in Australia, Japan, Korea, Taiwan, Thailand,
Singapore and China.) |
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Franchising: |
187
restaurants are franchised
36 restaurants are company-owned
(see Franchise Opportunities section for more details) |
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Headquarters: |
Culver
City (Los Angeles), California |
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Founded: |
Culver
City (Los Angeles), California, 1958 |
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Ownership: |
Pacific
Equity Partners and Management |
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Media: |
Brad
Ritter
Brad Ritter Communications
866.284.2170
BRitter@bradritter.com
Janet Ritter
Brad Ritter Communications
740.815.179
JRitter@bradritter.com |
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President/CEO: |
Ken Cole |
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Average Unit Size: |
5,000 -
6,000 square feet, 150-200 seats |
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Average Check: |
$11.23
(company restaurants) |
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Lunch/Dinner Mix: |
40/60
Percent |
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Recent Developments: |
-Franchisee introduction of new prototype
-Announcement of commitments for 25 new restaurants from
new and existing franchisees
-Launch of new research-driven brand strategy focusing
on steak, seafood & salad at a great value
-System-wide remodeling program (nearing completion)
-Menu overhaul with frequent updates and limited-time
offer |
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